No cost to participate
Bicycle Blue Book finances your program with trade-in reimbursements, training, merchandise, and marketing support.
Bicycle Blue Book partners
Join the trade-in partner network.
Drive business to new heights and become a Bicycle Blue Book trade-in partner.
Become a PartnerBicycle Blue Book Trade-In Partners are trusted local bike shops that help riders turn their current bike into credit toward a new one.
As an approved partner, you get valuation tools that make trade-ins fast, accurate, and consistent. We help finance your program, so you can start offering trade-ins with confidence.
A program built to grow your business.
Increase new bike sales
Customers who trade in a bike routinely spend six to ten times their trade-in value on a new purchase.
Purchasing power
Fast, consistent valuations turn used bikes into purchasing power for your store.
Stand out from the rest
Offer a valuable service that differentiates your store from local and online competition.
Attract new customers
A trade-in program gives riders with a used bike a reason to visit your shop.
More ways to serve riders
Introducing a new way to sell more bikes.
Some cyclists prefer to trade in, while others want to sell privately. Private sales may generate more cash, but that money can leave the cycling industry and the customer may never return to your store.
Our marketplace gives partners another option. When a customer sells their bike, we can direct them back to your store to package and ship it, then remind them to shop with you after payment.
01
Attract, engage, and retain new customers from the cycling community.
02
Create incremental new bike, service, and accessory revenue opportunities.
03
Give customers the choice to trade in with you or sell their bike on their own.
How does it work?
After a marketplace sale, the seller is directed to your store to package and ship their old bike to the buyer.
The seller receives payment and a follow-up reminder to shop for their next bike at your store.
The seller returns to your store with money to purchase a new bike and cycling accessories.
The Direct Shipper network complements your Trade-In Program and helps create more revenue opportunities for your store.
Testimonials
What our partners have to say
“The trade-in process was super easy and went much smoother than I expected. I chose to trade in to save the hassle and got a fair price.”
“I brought two bikes into the store after getting an email. The team was helpful, and I found a new bike I really liked while I was there.”
“A couple of photos was all it took. My dealer handled the rest, which made the whole process painless and trouble-free.”
Ready to grow your business?
Join the Bicycle Blue Book Trade-In Partner network and give riders a better way to upgrade.